Apple blames software for reception woes

The Sydney Morning Herald Digital Life section ran an article from Reuters, Apple blames software for reception woes, on 5 July 2010

In the best Jake Blues tradition:

I ran out of gas. I, I had a flat tire. I didn’t have enough money for cab fare. My tux didn’t come back from the cleaners. An old friend came in from out of town. Someone stole my car. There was an earthquake. A terrible flood. Locusts. IT WASN’T MY FAULT, I SWEAR TO GOD.

Apple have finally ‘fessed up, admitting that there are reception problems with the iPhone 4 – or rather, not ‘fessed up. Apple are saying that the problem lies with the software they run on the iPhone 4 not accurately reporting when there is a loss in reception. Mind you, Apple have known of this software error since 2007 but not got around to fixing it.

Of course, the reason there is a loss in reception appears to be because the design of the iPhone 4 is a little faulty in the way the antenna is placed. The way you hold the phone apparently affecting the level of signal.

The best two quotes in relation to all this seem to be:

Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars,

from Apple. Of course, it does not alter the fact that Apple have known about the software error for 3 years and still not fixed it until it has become apparent to the wider community – so much for quality systems.

The classic comment though has to go to an analyst who noted that:

consumers might be forgiving since Apple was “pushing the technology envelope” with a new antenna design.

Right. Perhaps Toyota’s or BP’s consumers might also be forgiving because those firms are also “pushing a technology envelope.”

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