As many of you will know, I get annoyed with magazines that I subscribe to and that insist on locking me into one technical eco-system or other. Osprey publishing has joined that group.
They have recently been promoting their World War II Military History Magazine. This magazine looks good, slick and in the quality we come to expect from Osprey. They have even offered a free PDF download so one can have a look at the magazine. The magazine itself contains one complete e-book from the Osprey range and near as I can work out, subscribing gives you complete access to all the back issues.
To be fair to Osprey, they publish their eBooks in PDF and ePub format.
Which now begs the question … why, of why, is the magazine only avaiable through the iTunes store. It is advertised as
available for iPad and iPhone, and subscriptions can be purchased for just £2.99 per month or £7.99 per quarter. Each issue is a real gem, so why not give it a try and unlock a world of fabulous material on the Second World War.
OK, earlier in their advertisement they note that each
issue includes a full Osprey series eBook, and is packed full of fascinating extra material from our archives and authors
Hey Osprey – there are other tablets out there other than iPads. In fact, iPads account for 39% of the total international tablet market. Android tablets account for 61% currently! So what possesses a company to cut off 2/3rds of its potential market?
Why don’t you make all issues of the magazine downloadable PDFs so folks can move it from one platform to another, in the same way I can move my Osprey eBooks? You can still offer it through iTunes (and as a PDF, through Play Store as well as the Windows 8 Marketplace. Why cut off 67% of your potential market?